AI – artificial intelligence. Machines perform tasks requiring human intelligence; works best when integrated with humans.
alt attribute – alternative information entered as a source of information for those users who have images disabled in their browsers, or for agents unable to “see” images. Should describe the image and what it is about. Google mostly focusing on alt text when trying to “read” an image. The alt attribute is more important to search engines than an image title. Most important to use on a site wide header banner if website has one.
acquisition—acquisition is how you acquire users.
attribution/marketing attribution – assigning credit for a conversion.
AQ – adaptability quotient
behavior—behavior data helps you improve your content.
- last click attribution – all of the value associated with the conversion is assigned to the last marketing activity that generated the revenue.
- first click attribution – all value of conversion is assigned to the first defined action that started the user on the customer journey.
backlinks– incoming or inbound links, inlinks and inward links; basically all incoming links to a website or webpage. Significantly important in SEO and SERP. In general, the more backlinks, (especially links from authoritative and relative sites), the more favorable your SERP rankings.
big data – Massive data collections that require computational analysis to determine trends, patterns, and associations in order to enable greater insight and better decision making when applied intelligently.
blog– a shortened term for “weblog.” Either term refers to a website where entries are made similar to a journal or diary. The entries are presented in reverse chronological order, with the newest entry on top. Generally, blogs combine the text entries with images, links to other blogs and other related media.
bounce rate—bounce rate is the percentage of single-page visits (i.e., visits in which the person left your site
from the entrance page without interacting with the page).
campaigns—campaigns (also known as custom campaigns) allow you to add parameters to any URL from your
website to collect more information about your referral traffic.
content marketing – marketing that involves the creation and sharing of media and publishing content in order to acquire and retain customers. This information can be presented in a variety of formats, including news, video, white papers, eBooks, info graphics, case studies, how-to guides, q and a articles, images, etc.
content strategy – planning the creation, publication and governance of useful, desirable content.
conversions—conversions are the number of times goals have been completed on your website.
CRO – conversion rate optimization
ctr – click through rate
deep learning- a subset of machine learning that solves problems using neural networks that simulate human decision making such as image search and handwriting recognition.
digital analytics– the analysis of qualitative and quantitative data from your business and the competition to drive a continual improvement of the online experience that your customers and potential customers have which translates to your desire outcomes; both online & offline.
dimensions—a dimension is a descriptive attribute or characteristic of an object that can be given different
values. Browser, Exit Page, Screens and Session Duration are all examples of dimensions that appear by default
in Google Analytics.
goals—goals let you measure how often users take or complete specific actions on your website.
image title – literally the title you give to your image. Less important to SEO and SERP than alt attributes.
influencer marketing – using a person of influence, (called the “influencer”), to persuade their followers, friends, or circle of influence to expand your market.
keyword research – searching for the keywords that will bring a website or article the best rankings on SERP. Brainstorming and spending time hunting for the best primary and secondary keywords is time well spent. Quality, not quantity is most important.
KPI’s – key performance indicators; these are the measurements of your strategies and tactics are are the numbers that you’ll look at day-to-day to understand how your business is performing.
lean startup – as defined on Wikipedia a method for developing businesses and products first proposed in 2011 by Eric Ries. Based on his previous experience working in several U.S. startups, Ries claims that startups can shorten their product development cycles by adopting a combination of business-hypothesis-driven experimentation, iterative product releases, and what he calls “validated learning“. Ries’ overall claim is that if startups invest their time into iteratively building products or services to meet the needs of early customers, they can reduce the market risks and sidestep the need for large amounts of initial project funding and expensive product launches and failures.[1]
link building – acquiring backlinks that point to your site. A proven marketing tactic that increases brand awareness and conversions. There are three main types of links, defined by how they are earned:
- manually built links– links acquired through deliberate link-building activities, such as asking customers to link to your website or persuading influencers to share your site information
- natural links– links that are pointed towards your site without any action on your part; i.e. a blogger recommends your business or product.
- self-created links– links created by practices such as listing your site in online directories or commenting on a blog post
long tail keywords – generally a longer keyword phrase; usually offers the lowest barrier, (lowest amount of competition), in SEO ranking with good search volume. Important to create unique content around these long tail keywords.
machine learning- (sub-field of AI); machines learn how to perform a task from data collected such as facial recognition, predicting future outcomes and improving experiences without explicit programming.
meta refresh tags– tags that instruct a browser to automatically refresh the current web page after a certain amount of time. Can also be used to set page to refresh to a different URL. NOT recommended for site optimization, and should never be used on a page that developer wishes to be indexed by search engines.
meta tags – word “meta” means information about. Meta tags were originally created to provide information, (to search engines), about a website. Meta tags give information such as the description of the site, keywords, copyright and other core information. Google no longer uses meta tags, (as related to SEO), as they did many years ago. In some situations, Google may use the meta description tag as part of a snippet of a website displayed in search results.
metrics—metrics are individual elements of a dimension that can be measured as a sum or a ratio. Screenviews, Pages/Session and Average Session Duration are examples of metrics in Google Analytics.
microsites– a separate site from the organization’s main website focused on a specific topic or created for a different purpose. Microsites are not the same thing as landing pages. A great example of a microsite is Office Max’s “Elf Yourself“.
natural language processing (NLP) – a way for machines to understand and derive meaning from human text and speech including structure, tone, feeling and topic.
new sessions—an estimate of the percentage of first-time visits.
non-organic search results – links generated on a SERP attributed to PPC, (pay per click), advertising.
organic search results – the context relevant results that appear on a SERP when someone searches for specific information. Organic search results are generated by quality SEO, social marketing, and content creation such as blogging. Referenced sometimes as “natural’.
pages/session—pages/session (Average Page Depth) is the average number of pages viewed during a session.
Repeated views of a single page are counted.
pageviews—pageviews means the total number of pages viewed. Repeated views of a single page are counted.
PWA’s – progressive web apps are experiences that combine the best of the web functionality and the best user experience (UX). They are useful to users from the very first visit in a browser tab, no install required. As the user progressively builds a relationship with the site over time, it becomes more and more powerful. It loads quickly, even on flaky networks, sends relevant push notifications, has an icon on the home screen, and loads as a top-level, full screen experience. (Source: Google)
What are PWA’s?
A.
PWA stands for "Progressive Web App". However, it is not an app in the traditional sense that we think of an app. It's a "blend" of different components specifically chosen for a particular site. Stated a different way,-- it's like a recipe. There are many different "ingredients" that are available to make your favorite cookies. However, it wouldn't make sense to use all the ingredients in your kitchen to make them. PWA's must be designed intelligently in order to be effective. There are three basic requirements for a website to technically be called a PWA.
1) Your website must be running under "https".
2) You have a Web App Manifest (simply put, this is a JSON file with information about your site).
3) You have "Service Workers"; an example/indicator would be web push notifications, caching strategies and offline fallback.
See how Forbes is re-defining modern web development with Progressive Web App technology here.
The video below shows how much difference implementing a service worker can make:
Bottom Line: Implemented properly, a good PWA "recipe" should make all user experiences/interactions on your website a five-star experience.
More questions? Visit our glossary page here.
SEO – stands for “search engine optimization”. Today, includes keyword research, content creation, on-site optimization, off-site optimization and social media marketing. Done correctly, SEO will result in high SERP ranking.
SERP – search engine results page.
sessions—a session is the period of time a user is actively engaged with your website, app, etc., within a date range. All usage data (Screenviews, Events, Ecommerce, etc.) is associated with a session.
users—users who have had at least one session within the selected date range. Includes both new and returning
users.
UX–short for “user experience” or how user-friendly the website is. Easy navigation and helping the user understand what to do next, (call to action), count here.
F.A.Q.’s
Is “data” singular or plural?
A.
Both, according to the Wall Street Journal.¹
Most style guides and dictionaries have come to accept the use of the noun data with either singular or plural verbs, and we hereby join the majority.
As usage has evolved from the word’s origin as the Latin plural of datum, singular verbs now are often used to refer to collections of information: Little data is available to support the conclusions.
Otherwise, generally continue to use the plural: Data are still being collected.
(As a singular/plural test, try to substitute statistics for data: It doesn’t work in the first case — little statistics is available — so the singular is fails to pass muster. The substitution does work in the second case — statistics are still being collected – so the plural are passes muster.) ~ Paul Martin
Source:
¹Izzo, Phil. “Is Data Is, or Is Data Ain’t, a Plural?” WSJ, Wall Street Journal, 5 July 2012, blogs.wsj.com/economics/2012/07/05/is-data-is-or-is-data-aint-a-plural/.
More questions? Visit our glossary page here.
How much does a website cost?
A.
This question doesn't have any answers that are "set-in-stone". A really helpful article about the cost of websites can be found here: https://www.elegantthemes.com/blog/resources/heres-the-average-wordpress-developer-salary-is-it-fair.
Size of Website | Description | Price Range |
---|---|---|
Small, 1-page, Landing Page Sites | Good for businesses with small budgets or a company that's just starting out. | $750-$1,500 |
Medium Site-Informational Site between 5-15 pages/Static | Small biz site w/ call, email, or contact functionality | $1,500-$3,000 |
Large Site w/Scaling Potential | Between 15-30 pages | $3,000-$5,000 |
eCommerce & Large Scale | Generally require some client training, payment & other advanced platform integration | $5,000-$10,000 |
As of 2014
Source: https://www.whoishostingthis.com/blog/2014/07/29/website-cost
Do you guarantee my website will rank on page one of Google search results?
A.
Absolutely not. If any company promises you this; RUN. There are many different strategies that can be used to rank your website in top search results including organic, (think content creation), and inorganic , (think paid marketing like PPC), however, no one can promise a client number one search results. Think about it logically,-- not everyone can be number one. 🙂
No one can guarantee a #1 ranking on Google¹. ~ Rand Fishkin; Moz
Sources & Additional Info
¹Fishkin, Rand. “Why Reputable SEO Firms Don't Promise Guaranteed Search Engine Rankings.” Moz, Moz, 4 Sept. 2008, moz.com/blog/why-reputable-seo-firms-dont-promise-guaranteed-search-engine-rankings.
My business and website are in the United States, do I need to be concerned about GDPR?
A. Yes! Do not ignore this if you own a website!
Read our blog post about it here: https://all-techglobal.com/how-general-data-protection-regulations-effect-businesses-in-the-united-states. It has several helpful links as well as a link where you can create your GDPR for no charge.
What are PWA’s?
A.
PWA stands for "Progressive Web App". However, it is not an app in the traditional sense that we think of an app. It's a "blend" of different components specifically chosen for a particular site. Stated a different way,-- it's like a recipe. There are many different "ingredients" that are available to make your favorite cookies. However, it wouldn't make sense to use all the ingredients in your kitchen to make them. PWA's must be designed intelligently in order to be effective. There are three basic requirements for a website to technically be called a PWA.
1) Your website must be running under "https".
2) You have a Web App Manifest (simply put, this is a JSON file with information about your site).
3) You have "Service Workers"; an example/indicator would be web push notifications, caching strategies and offline fallback.
See how Forbes is re-defining modern web development with Progressive Web App technology here.
The video below shows how much difference implementing a service worker can make:
Bottom Line: Implemented properly, a good PWA "recipe" should make all user experiences/interactions on your website a five-star experience.
More questions? Visit our glossary page here.
Is a website complete without SEO?
A.
Not really. If you've ever wondered about this question, read this article: https://www.business2community.com/seo/website-complete-without-seo-01385148. Paying for an SEO optimized website, (on-site SEO), but not continuing with offsite SEO, (organic or paid), is like buying a brand new car and not putting any gas in it. It's not going anywhere.
How will my website be designed and developed?
A.
Read more about our process here: https://all-techglobal.com/website-development-process.
How will we use your information?
A.
We use information you submit to personalize project proposals, process orders, manage your account, personalize your use of our website and post offers of other products and services we offer. We do NOT share your personal information outside of our company.
You may unsubscribe from these communications at anytime. For information on how to unsubscribe, as well as our privacy practices and commitment to protecting your privacy, check out our Privacy Policy.
How long will it take until my website is finished?
A.
If you get us the information we need ASAP, your site can be up and running in as little as 30 days.
How many businesses use WordPress for their website?
A.
WordPress runs over 30% of the Internet! (source) WordPress is a CMS, (content management system), that makes maintaining your website(s) easy.
Check out this showcase of WordPress sites: https://wordpress.org/showcase
FUN FACTS
55 big name brands that use WordPress: https://www.wpexplorer.com/name-brands-use-wordpress. Even NASA does!
How long has All-Tech Global been in business?
A.
All-Tech Global was started in 2004 and incorporated, (LLC), in 2008. You can find out more about us on "Our Story" page here.
What is an Infopreneur?
Infopreneurs are people who take the knowledge they’ve accumulated and turn it into a profitable enterprise by teaching, consulting, engaging in knowledge commerce and/or creating knowledge-based products.
Please include attribution to kajabi.com with this graphic.
What does E-A-T stand for in search ranking?
E-A-T is an acronym for "expertise, authoritativeness, and trustworthiness" when referring to the overall PQ, (page quality), as it relates to search. More recently an additional "E" for experience is factoring into search results. More credence is given to someone who actually has experienced what they are writing about or has used the product in their video, for example. A page that has a very low E-A-T score will most likely never show up in search.
Creating quality content that assists and helps your target demographic is an important step in the right direction when seeking a high PQ score. The more important the topic,--the more E-A-T factors into search results. For example, it's mission critical when creating content that addresses topics of health, medicine and finances, to consider the:
- expertise of the content creator
- authoritativeness of the content creator
- trustworthiness of the content creator
You may not start out as being an expert in your field,--however, consistently creating quality content that is valuable in assisting searchers--the more you, (your online web presence), will be seen as trustworthy and authoritative.
What is the difference between a web designer and web developer?
This excellent article from Elegant Themes answers this question perfectly!
Source:
Vuniqi, Donjete. "Web Designer Vs Web Developer ? What’s the Difference?" Elegant Themes, www.elegantthemes.com/blog/resources/web-designer-vs-web-developer-whats-the-difference. Accessed 11 Sept. 2018.
Why WordPress?
WordPress powers over 32% of online websites, including small to very large sites. It’s a secure content management system that makes website management easy once your website is complete. Your WordPress website should be the beginning and base of all digital marketing. Whether you need a simple blog or a robust eCommerce site, WordPress can handle it!
It is also SEO friendly, which is a great boost when starting out online or continuing to optimize for search engine results through on-site and offsite SEO.
References
1 Ries, Eric (2011). The Lean Startup: How Today’s Entrepreneurs Use Continuous Innovation to Create Radically Successful Businesses. Crown Publishing. p. 103. ISBN 978-0-307-88791-7.