Marketing today is difficult. There are 200 million people on the U.S. ‘Do Not Call’ list. Over 86% of viewers admit to skipping commercials. Forty-four percent of direct marketing is never opened. Roughly 99.9% of online banners are never clicked. Buyers wait until they have completed 60-80% of their research before reaching out to vendors. ~ Michael Brenner, Senior Director of Global Marketing at SAP
Marketing today is definitely much different than in the past. Milleniels have probably never used a “yellow page” phone book. Many changes in the area of marketing are beneficial to small business owners and start-ups as the cost is more affordable. Optimizing your website for SEO, social marketing, email marketing, and context/content relevant marketing are all relatively inexpensive compared to “old-fashioned” marketing methods.
Internet Web Marketing Services
Search Engine Optimization
No SEO or bad SEO can make your business almost invisible on the Internet. On the other hand, SEO, done well and maintained, can bring long lasting benefits to your business. What is SEO? SEO, as defined on Wikipedia: “… is the process of affecting the visibility of a website or a web page in a search engine’s “natural” or un-paid (“organic”) search results. In general, the earlier (or higher ranked on the search results page), and more frequently a site appears in the search results list, the more visitors it will receive from the search engine’s users. SEO may target different kinds of search, including image search, local search, video search, academic search, news search and industry-specific vertical search engines.”
Making “white-hat” SEO an integral part of your website as it is being built is a big step towards SERP success. Investing in market research is one that will pay huge dividends when it comes to organic or non-organic search engine results. This is what we call “information implemented intelligently”. As over 90% of visits to your website will most likely come from people using search engines to find you, the importance of creating an intelligent SEO strategy cannot be over-emphasized.
Social Media Marketing
People trust other people for referrals. People buy from people. Having a social media marketing plan is an inexpensive way to engage with potential customers and share information about what your business. Facebook, Google and most recently, Twitter, offer social commerce. Twitter’s new “buy now” button could be a game changer when it comes to boosting online sales. Click here to see how we can help you get set up to succeed.
Do you know what your business’s reputation is? Are you soliciting positive feedback from your clients? If you don’t have any type of system in place and/or you don’t know what your business’s reputation is, it’s time to find out. To build and maintain a positive reputation, it’s important to create a web presence that portrays your business and it’s values. Click here to find out more.