“….in the interwoven space-time of the web, context is no longer just about the here and now. Instead, context refers to the physical, digital, and social structures that surround the point of use.” —Cennydd Bowles
Whether you own a local repair shop or restaurant, it’s time to get “Googally”, (Google My Business + Local), listed!
Can your customers check in online and share about your local business? Find and share a digital coupon via social media? Rate and review their experience with your company? Do you know if, where and how your business is appearing in local searches? Mobile search now exceed desktop search as predicted in Mary Meekers 2014 Internet Trends¹ report.
Online marketing offers major advantages over offline marketing, but targeting your local and mobile market via smartphones offers even more. More than half of the US population between the ages of 18-45 uses smartphones and that percentage is growing daily in all demographics. 24/7 global connection is the norm, not the exception. When marketing is targeting towards mobile devices, businesses have the ability to reach people at any time of day, any day of the week. Surveys show that smartphone users are a lot more focused on what they’re doing, or searching for, than PC users. Smart device users are looking for more specific, context relevant information and you’ve got their full attention, as well as new business, if you can provide what they want.² Bottom line: if you own a local business, mobile, micro-moment marketing is crucial to your business’s success.
If you’re a local business, but don’t have an optimized “Google My Business” listing, you’re missing out on new leads by not “being there” when potential customers are searching for you. Download our free 30 page “Google My Biz” Guide for step-by-step instructions on how to do this yourself. If you’re not too keen on doing this yourself, click here for our done-for-you service.
What is micro-moment marketing? The video below, from “Think With Google”, illustrates this beautifully.
We’ll help your business smarten-up and stand out.
Each time your business information shows up on-line, even if there is no direct link to your website, it is “cited”. The more citations, (complete and accurate), your business has, the better your search engine results. Click here to see how your local business shows up. Our “Google My Business + Local Mobile Marketing Package” will launch you in the right direction. In our on-the-go, constantly connected, “smart” world, showing up in local Google search results is an intelligent investment in your business. Look at the table below to see what our Mobile Marketing Package includes. 2016 predictions for mobile advertising suggest businesses are increasing their budget in this area. If you’re not there, your competitors will be!
“Google My Business” + Local Mobile Marketing Package
|Your Business Listed and Advertised Locally|
|Google My Business + Local SEO/Listings|
|Bing Local Listing|
|Local Citation Creation (Listing your business in locally focused directories)|
|Photo & Video Uploads to Profiles|
|Correct Business Categorization|
|Local Premium Directory Listings Enhanced w/Photos, Content & Interactive Maps|
|Google Places (Business) Listing Optimized|
|Duplicate/Incorrect Listings Discovered & Deleted/Corrected|
|Monitor Social Mentions|
|Setup "Negative Information" Alert|
|Request and Post Positive Testimonials|
|Monitor Results & Tweak Listings For Maximum Results|
|Monthly Analytics Report|
You’ll be able to see results with our monthly analytics report.
We will get your business set up for a reasonable fee based on a 12 month subscription. It takes a minimum of 12-16 weeks for your organic mobile search results to significantly increase, so don’t procrastinate! Please contact us for additional information.
¹ KPCB, “Internet Trends 2014”, kpcb.com: http://www.kpcb.com/internet-trends. 28 May 2014.
² Google, “Understanding Consumers’ Local Search Behavior”, google.com: http://www.thinkwithgoogle.com/research-studies/how-advertisers-can-extend-their-relevance-with-search.html. May 2014.