Why Invest in Quality Content Creation?
Targeted Lead Generation and Lasting Search Results
Tired of hearing “content is king”? Well, you shouldn’t be. Creating quality content targeted towards your ideal client is an essential component of a good marketing plan as well as targeted lead generation for lasting, organic search engine results.
Whether or not you are an “offline” business, (actually, there is no such thing), or operate your business entirely online, –fresh, quality content creation on a regular basis is a challenge many small businesses face. Your ideal client or customer is looking for high quality answers to their questions. They want to know how to solve their problems, how to get things done, and discover what’s around them. With the rise of voice search, searchers are even asking for opinions. 2018 is the year of “personal searches”.
When it comes to solving a problem or self-diagnosing, people turn to search—and they expect content that meaningfully and quickly addresses those needs.¹
Opportunity for Small Businesses
In order for your business to build relationships with potential clients, your content needs to be up-to-date, unique, informative and helpful. It goes without saying that your content should be well-researched, quality content. As we’ve entered an era where people can’t remember what it was like NOT to have immediate answers for “to do”, “to go”, “to know”, or “to buy” micro-moments, it is an excellent opportunity for businesses to “be there” with personalized, quality search results.
A Good Content Strategy Will Help Define & Achieve Measurable Results
Overall, your goal in creating and marketing your content should be to brand yourself as an expert source of information in your area of expertise. Every piece of content created should relate in some way to your main marketing plan/goals. Taking the time to create and outline a content strategy will help you to set and achieve specific, measurable goals. Defining your target market as clearly as possible will help you to create content they need or want.
In this new age, it won’t be enough just to be present across more micro-moments. We’ll all be expected to stay a step ahead of consumers—to know their needs even better than they do. Successful marketers will have a much deeper understanding of their customers at every encounter. They’ll focus on acquiring a detailed, data-driven view to really know them and help them along their individual journeys. That’s the assistive mindset that will be required to win.~ ²; thinkwithgoogle.com
AI has redefined “assistive”. Looking ahead, perhaps we’re headed towards “voice first” or maybe just “first, most assistive” search results, irrespective of any device. In all of this change, one thing will remain constant in the future of marketing; delivering the most assistive content will continue to generate the best search marketing results.
We help prospects become clients! We specialize in organic search marketing results through quality content creation and optimization.
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Do you ever feel like things have become overwhelmingly…automated? With the growth of the internet, the invention of the smartphone, and the development of machine-learning systems, artificial intelligence has made the way we live much more efficient. But it’s normal to feel some anxiety about the ways humans and machines will work together in the future. What might help is developing skills that robots are far from reaching. Storytelling is one — the ability to communicate in ways that resonate emotionally with an audience — as is understanding the context, or circumstances, of a situation. Likewise, emotional competence is essential to developing strong interpersonal skills and succeeding in any workplace. Teaching, mentoring, and building a large network are all ways to sustain valuable human connections. Finally, having an ethical compass can guide us in making morally weighted decisions. Source: iconcheese/Oksana Latysheva/Maxim Kulikov
¹“The Rise of Personal Searches.” Think With Google, Google, www.thinkwithgoogle.com/feature/personal-searches/#/.
² Ramaswamy, Sridhar. “Micro-Moments Are Multiplying-Are You Ready for the Future of Marketing?” Think With Google, Google, May 2017, www.thinkwithgoogle.com/marketing-resources/micro-moments/future-of-marketing-machine-learning-micro-moments.